Scaled an edtech platform
from 600K to 10M users
Acquired for R$208M by Yduqs Group, 2021

Senior Product Designer (UX/UI) · Remote from Brazil, working with US & EU teams

Scaled an edtech platform
from 600K to 10M users
Acquired for R$208M by Yduqs Group, 2021

Senior Product Designer (UX/UI) · Remote from Brazil, working with US & EU teams

figma.com

quero simulados

qconcursos.com

figma.com

quero simulados

qconcursos.com

Scaled an edtech platform
from 600K to 10M users
Acquired for R$208M by Yduqs Group, 2021

Senior Product Designer (UX/UI) · Remote from Brazil, working with US & EU teams

AI AGENT PIPELINE

Projects via AI Pipeline

A case study run by an in-house AI agent system, from briefing to UI handoff, decision by decision.

Briefing

Scope and target audience defined upfront, before any design work begins.

UX Proposal

Core user flow mapped and reduced to its essential screens.

Persona & Journey

A primary user profile defined, grounded in real motivations and context.

Sitemap & Task Flow

Full screen map built, with the critical path prioritized.

Wireframe

Content hierarchy validated in low fidelity before visual design starts.

Final UX Document

UX spec reviewed and approved for visual production.

Visual Benchmark

Market references analyzed to define the right visual tone.

Visual Proposals

Multiple directions explored, one selected to move forward.

Palette & Typography

Color system and type scale defined to support the chosen direction.

Grid Refinement

Layout adjusted to an 8px grid for pixel-level consistency.

UI Critique

Final consistency check across every screen before handoff.

Final UI Document

Complete visual spec delivered, ready for development.

Result: a clickable prototype delivered in just days, from briefing to handoff.

  • Jalasoft
  • Jala University
  • Qconcursos
  • Banco do Brasil
  • Cast
  • Ebix
  • ValtNetwork
  • Workwave

What my colleagues and clients say about me

What my colleagues and clients say about me

João doesn't just design , he raises the bar for everyone. As our UX and Figma educator, he's trained dozens of LATAM engineers who now think in product.

Orlando Campos

Academic Coordinator

João's redesign of our course page raised the bar for the whole product. Rigorous work that scaled to millions of users without missing a beat.

Bernard de Luna

Product Director

João built our design system from a brand guideline into a component library over a thousand people now build with daily.

Mauricio Salazar

Development Engineer

Got a product or feature to design? Need a Senior Product Designer to plug into your team?


I’m available for remote collaboration as an independent contractor
(UX/UI, Product Design).

Based in Brasília, Brazil
Working with US and EU time zones and invoicing in USD.

Got a product or feature to design? Need a Senior Product Designer to plug into your team?


I’m available for remote collaboration as an independent contractor
(UX/UI, Product Design).

Based in Brasília, Brazil
Working with US and EU time zones and invoicing in USD.

Contact

Got a product or feature to design? Need a Senior Product Designer to plug into your team?


I’m available for remote collaboration as an independent contractor
(UX/UI, Product Design).

Based in Brasília, Brazil
Working with US and EU time zones and invoicing in USD.

Copyright © abdalladesign 2026

Copyright © abdalladesign 2026