AI AGENT PIPELINE
Projects via AI Pipeline
A case study run by an in-house AI agent system, from briefing to UI handoff, decision by decision.
Briefing
Scope and target audience defined upfront, before any design work begins.
UX Proposal
Core user flow mapped and reduced to its essential screens.
Persona & Journey
A primary user profile defined, grounded in real motivations and context.
Sitemap & Task Flow
Full screen map built, with the critical path prioritized.
Wireframe
Content hierarchy validated in low fidelity before visual design starts.
Final UX Document
UX spec reviewed and approved for visual production.
Visual Benchmark
Market references analyzed to define the right visual tone.
Visual Proposals
Multiple directions explored, one selected to move forward.
Palette & Typography
Color system and type scale defined to support the chosen direction.
Grid Refinement
Layout adjusted to an 8px grid for pixel-level consistency.
UI Critique
Final consistency check across every screen before handoff.
Final UI Document
Complete visual spec delivered, ready for development.

Result: a clickable prototype delivered in just days, from briefing to handoff.
Jalasoft
Jala University
Qconcursos
Banco do Brasil
Cast
Ebix
ValtNetwork
Workwave
João doesn't just design , he raises the bar for everyone. As our UX and Figma educator, he's trained dozens of LATAM engineers who now think in product.

Orlando Campos
Academic Coordinator
João's redesign of our course page raised the bar for the whole product. Rigorous work that scaled to millions of users without missing a beat.

Bernard de Luna
Product Director
João built our design system from a brand guideline into a component library over a thousand people now build with daily.
Mauricio Salazar
Development Engineer

















