I graduated in 2005 with a specialization in marketing and digital design. Since then I have been blending creativity with strategy to craft digital experiences that work.

As a kid, I dreamed of winning an Olympic gold medal or scoring in a World Cup final. Later, I wanted to tour the world with my rock band. Those dreams took a different turn, but my passion for design became the stage where I create, innovate, and push boundaries.

With 20+ years in the industry, I have worked across UX/UI, product strategy, and front-end development, making sure every project is intuitive, functional, and impactful. Today I work with US-based teams as an independent contractor, collaborating alongside some of my former students. A full-circle moment.

Beyond pixels and prototypes, I am a proud husband to a Peruvian goddess and a dad to two incredible kids. They remind me daily why great design should be human-centered. Because at its core, design is about people.