Vault Network
Private Market Social
Designing the professional layer for private market investors and high-growth companies — from zero to a full-featured social product.
Client
Vault Network
My Role
Lead UX/UI Designer
Timeline
2025-2026
Deliverables
Landing Page · Social Product · Design System
The project at a glance
Context
Vault Network is a private market social network connecting investors — LPs, GPs, Angels, Family Offices — with high-growth private companies actively seeking capital. The platform was designed to replace fragmented, informal relationship-building in the private market with a structured, verified, and intelligence-driven environment.
My Contribution
I owned the end-to-end UX and UI of both the landing page and the social product experience. Starting from concept definition, I led user flows, information architecture, wireframing, high-fidelity design, and the design system that supports the product.
USER RESEARCH
Information Architecture
Wireframing
UI Design
Design System
Design System
prototyping
Landing Page
Private markets were built on
information gaps
Before Vault, serious investors and growth-stage companies had no structured, verified place to find each other. The status quo was broken — and that was the opportunity.
Problem 01
No verified identity layer. Existing platforms mixed professionals with noise — unverified profiles, anonymous actors, and irrelevant connections diluted signal for serious investors.
Problem 02
Founders cold-emailing into the void. Private companies had no structured channel to surface to thesis-aligned investors — and no way to control what information was shared or with whom.
Problem 03
Zero deal flow intelligence. Investors had to rely on personal networks and luck to discover opportunities early. There was no platform providing structured signals for private market deal flow.
Private markets
were built on
information gaps
Private markets were built on
information gaps
Before Vault, serious investors and growth-stage companies had no structured, verified place to find each other. The status quo was broken — and that was the opportunity.
Problem 01
No verified identity layer. Existing platforms mixed professionals with noise — unverified profiles, anonymous actors, and irrelevant connections diluted signal for serious investors.
Problem 02
Founders cold-emailing into the void. Private companies had no structured channel to surface to thesis-aligned investors — and no way to control what information was shared or with whom.
Problem 03
Zero deal flow intelligence. Investors had to rely on personal networks and luck to discover opportunities early. There was no platform providing structured signals for private market deal flow.
Process
How I
approached it
A structured design process from discovery to delivery — anchored in user needs and business constraints.
01
Discovery
Understanding the Private Market
Stakeholder interviews with investors and founders to map existing workflows, pain points, and mental models around deal flow. Competitive analysis of existing platforms (LinkedIn, AngelList, Carta) to identify the whitespace.
Research Synthesis
User Personas
Competitive Audit
02
Define
Information Architecture & User Flows
Mapped the core journeys for both user types — investor and company — across discovery, verification, connection, and deal flow. Defined the IA for the social product and the landing page conversion funnel.
User Flows
nformation Architecture
Jobs-to-be-Done
03
Design
Wireframes & High-Fidelity UI
From low-fidelity wireframes to high-fidelity screens — iterated rapidly based on internal reviews. Built the design system (components, tokens, patterns) in parallel to ensure consistency across the product and landing page.
Wireframes
Design System
Hi-Fi Screens
Component Library
04
Deliver
Prototyping & Handoff
Interactive prototype for key user flows — verification, profile setup, deal discovery, and connection. Structured handoff documentation for the development team including specs, tokens, and interaction notes.
Interactive Prototype
Dev Handoff
Documentation
Process
How I
approached it
A structured design process from discovery to delivery — anchored in user needs and business constraints.
01
Discovery
Understanding the Private Market
Stakeholder interviews with investors and founders to map existing workflows, pain points, and mental models around deal flow. Competitive analysis of existing platforms (LinkedIn, AngelList, Carta) to identify the whitespace.
Research Synthesis
User Personas
Competitive Audit
02
Define
Information Architecture & User Flows
Mapped the core journeys for both user types — investor and company — across discovery, verification, connection, and deal flow. Defined the IA for the social product and the landing page conversion funnel.
User Flows
nformation Architecture
Jobs-to-be-Done
03
Design
Wireframes & High-Fidelity UI
From low-fidelity wireframes to high-fidelity screens — iterated rapidly based on internal reviews. Built the design system (components, tokens, patterns) in parallel to ensure consistency across the product and landing page.
Wireframes
Design System
Hi-Fi Screens
Component Library
04
Deliver
Prototyping & Handoff
Interactive prototype for key user flows — verification, profile setup, deal discovery, and connection. Structured handoff documentation for the development team including specs, tokens, and interaction notes.
Interactive Prototype
Dev Handoff
Documentation
Process
How I
approached it
A structured design process from discovery to delivery — anchored in user needs and business constraints.
01
Discovery
Understanding the Private Market
Stakeholder interviews with investors and founders to map existing workflows, pain points, and mental models around deal flow. Competitive analysis of existing platforms (LinkedIn, AngelList, Carta) to identify the whitespace.
Research Synthesis
User Personas
Competitive Audit
02
Define
Information Architecture & User Flows
Mapped the core journeys for both user types — investor and company — across discovery, verification, connection, and deal flow. Defined the IA for the social product and the landing page conversion funnel.
User Flows
nformation Architecture
Jobs-to-be-Done
03
Design
Wireframes & High-Fidelity UI
From low-fidelity wireframes to high-fidelity screens — iterated rapidly based on internal reviews. Built the design system (components, tokens, patterns) in parallel to ensure consistency across the product and landing page.
Wireframes
Design System
Hi-Fi Screens
Component Library
04
Deliver
Prototyping & Handoff
Interactive prototype for key user flows — verification, profile setup, deal discovery, and connection. Structured handoff documentation for the development team including specs, tokens, and interaction notes.
Interactive Prototype
Dev Handoff
Documentation
Process
How I
approached it
A structured design process from discovery to delivery — anchored in user needs and business constraints.
01
Discovery
Understanding the Private Market
Stakeholder interviews with investors and founders to map existing workflows, pain points, and mental models around deal flow. Competitive analysis of existing platforms (LinkedIn, AngelList, Carta) to identify the whitespace.
Research Synthesis
User Personas
Competitive Audit
02
Define
Information Architecture & User Flows
Mapped the core journeys for both user types — investor and company — across discovery, verification, connection, and deal flow. Defined the IA for the social product and the landing page conversion funnel.
User Flows
nformation Architecture
Jobs-to-be-Done
03
Design
Wireframes & High-Fidelity UI
From low-fidelity wireframes to high-fidelity screens — iterated rapidly based on internal reviews. Built the design system (components, tokens, patterns) in parallel to ensure consistency across the product and landing page.
Wireframes
Design System
Hi-Fi Screens
Component Library
04
Deliver
Prototyping & Handoff
Interactive prototype for key user flows — verification, profile setup, deal discovery, and connection. Structured handoff documentation for the development team including specs, tokens, and interaction notes.
Interactive Prototype
Dev Handoff
Documentation